Live Life Protected... Quality Insurance Since 1903

Brand Style Sheet

This brand style sheet serves as a guide for our internal design team, vendors, and authorized personnel working with the Dier Agency Inc. (DAI) brand. It contains the necessary elements, artwork, and materials to ensure consistency in all materials produced under the DAI brand.

While all brand elements are included in this style sheet, not all may be appropriate for every project. Careful consideration should be taken when selecting the appropriate visual elements for each project.

Any visual element, color, typeface, or logo not included in this style sheet must be approved by our design team. We ask that you refrain from distorting our graphic elements by changing their aspect ratio, shape, or color.

Our Mission

To deliver quality insurance products to consumers and provide and build relationships by providing a higher level of service than our competitors

Primary Logo

How our logo is used is crucial in keeping its visual meaning and identity intact. This logo is our primary logo and should be used in most instances. Always use the logo files provided. Do not re-create.

Alternate Logo Colors

Typography

Scala Sans Pro

Scala Sans Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789o

Scala Sans Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789o

Brand Colors

To build the Dier Agency Inc. colors, use the following formulas.
CMYK is used for reproduction on printed material and RGB/Hex is used for digital platforms.

PRIMARY
HEX:
#00662f
RGB: 0, 102, 47
CMYK: 100, 0, 100, 49

SECONDARY/TEXT
HEX:
#7c7c7c
RGB: 124, 124, 124
CMYK: 53, 44, 44, 9

SECONDARY/TEXT
HEX:
#202020
RGB: 32, 32, 32
CMYK: 72, 66, 65, 74

CALL TO ACTION
HEX:
#d9c25a
RGB: 217, 194, 90
CMYK: 15, 20, 88, 0

Copyright © 2024 A.T. Matthews & Dier